About Us

Our Story

Morris Grassfed Beef  is the product of a rich California ranching tradition of caring for land and animals. With roots that reach back to a San Francisco meat business in the 1850s and to  California’s Rancho Santa Margarita  (now known as Camp Pendleton), T.O. Cattle Company is one of the state’s oldest cattle and beef companies. Joe Morris’ great-great grandfather, Richard O’Neill, owned a butcher shop in San Francisco’s financial district during the Gold Rush. In 1881, when he formed a partnership with James Flood to buy the Santa Margarita, T.O. Cattle Company was formed. In 1927, Joe’s grandfather, J.J. Baumgartner, moved to San Juan Bautista in San Benito County where he continued his family’s ranching tradition with his wife Elinor. In 1991, Julie and Joe Morris moved to the ranch in San Juan Bautista and started direct marketing Morris Grassfed Beef to family and friends.
We are happy to continue offering fine beef to our family and friends, while working to produce a biologically rich and beautiful landscape, living soils and clean water on the ranches we manage. Our cattle benefit from low-stress Vaquero skills, a completely certified organic diet of fresh grass, legumes and water, and world-class views of the Central California rangelands we call home. We do not use any synthetic hormones or feed antibiotics. We are members of the American Grassfed Association, California Alliance of Family Farmers, Farm Bureau and the California Cattlemens’ Association. Morris Grassfed Beef is food you will enjoy and can trust, produced with the utmost care your family deserves.


Who We Are

Joe Morris

Joe was never discouraged by all the naysayers who told him “not to go into the cattle business.” A native of San Francisco, Joe used to visit the ranch as a child and get up at 5:30 a.m. to have breakfast with his grandfather, J.J. Baumgartner. After a bowl of cereal with whole cream and a bear claw from the San Juan Bakery, they would go out to check the water and move the cattle. He’s been hooked ever since. He graduated from The Great Books Program at the University of Notre Dame, went to live in Venezuela for two years, attended the Graduate Theological Union at the University of California, Berkeley, and worked on the Spanish Ranch in Tuscarora, Nevada. Today, he still gets up at 5:30 (while the rest of us sleep!), makes nutritious oatmeal and smoothies for our breakfast, and then is off to check the water and tend the animals and soil that he loves.


Julie Morris

Julie handles all media and works to promote the health, environmental and economic benefits of grassfed beef. A graduate of San Diego State University, she majored in Journalism with a minor in Italian Language & Literature. She is a fellow of the California Agricultural Leadership Program, Class XXXIII. Passionate about good food that supports rural communities and good health, she eats Morris Grassfed Beef at least three times a week and is on a mission to empty friends’ and family’s freezers of frozen vegetables and fill them with quality grassfed beef, with room for vodka and gourmet ice cream!



Sarah & Jack Morris

Our children, Sarah and Jack, have always played a big role in Morris Grassfed Beef. They help gather and sort cattle, deliver boxes to our customers on delivery days, and can fix fences and pipelines with the best of them! Sarah is a graduate of the University of Notre Dame and currently working in San Francisco. Jack is studying Economics and Finance at McGill University in Montreal.





Isaac Moreno 

Isaac is our foreman, right-hand, field manager and all-around cowboy. He helps with ranch maintenance, deliveries, cattle moves and just about everything it takes to make Morris Grassfed work. He is also a talented artist who paints murals and processes animals at the live auctions at 101 Livestock each Tuesday.

Isaac Moreno

Skunk & Buster

Border Collies – McNabs  … will work for love, or anything else!